On the occasion of its anniversary celebration “10 Years of ZKM in Hallenbau A”, ZKM | Center for Art and Media turns its attention to the effects of net-based, global creation on art and society with the exhibition “You_ser: Das Jahrhundert des Konsumenten (The Century of the Consumer).” YOU_ser invites the visitor to become an integral part of the art works. Vernissage TV has already produced a making-of of the exhibition (Making of: YOU_ser: The Century of the Consumer at the ZKM | Center for Art and Media) and soon will publish interviews with some of the artist which take part in the exhibition. This video covers the opening reception of the exhibition. It shows (among others) works by Stephan von Huene (Greetings/Grüsse), Nam June Paik (Internet Dream), Max Matthews / Johannes Goebel / Patte Wood (IDEAMA), Margo Bistis / Norman M. Klein / Andreas Kratky (The Imaginary Twentieth Century), Gruppe Telewissen (Der Magische Spiegel), Susigames (EdgeBomber), Jeffrey Shaw (The Virtual Museum), Mogens Jacobsen (Hí¸rbar/Audiobar), Susanna Kraus (Camera Imago1:1), Michael Bielicky / Kamila B. Richter (Falling Times), Philip Pocock / Peter Weibel (ZKM_YOUniverse), Mehi Yang / Axel Roch (mikrogalleri.es), Michael Schuster (Autofocusfalle), Raphael Lozano-Hemmer (3 Questions Per Minute. Relational Architecture 5), Marc Lee (Loogie.net, Breaking The News – Be a News-Jockey), Monika Fleischmann / Wolfgang Strauss (Netzspannung.org – Performing the Archive), Catalina Ossa / Enrique Rivera (Multinode_Metagame), David Link (Chorus 2.0). ZKM | Media Museum: YOU_ser. The Century of the Consumer (October 21, 2007 – December 31, 2008). Curated by Peter Weibel, Project management: Bernhard Serexhe. Guided tours: Sat 4 p.m., Sun 3 p.m. ZKM | Zentrum für Kunst- und Medientechnologie, Karlsruhe / Germany. Opening, October 20, 2007.