In April 2009 Design Miami and Fendi startet the Craft Punk project that built upon the Design Miami’s Design Performance program, which was intended to showcase “design in action” and to allow Design Miami visitors to get insight into the process underlying the creation of experimental design. For Design Miami 2009, the design fair presented a collaboration between tech-designer Moritz Waldemeyer and pop group Ok Go. Moritz Waldemeyer customized Gibson guitars with laser lights and Fendi materials. When played, the guitars’ lasers interact with a video wall and leave traces that illustrate the music in real time. The guitars become like musical paintbrushes. Ok Go performed during Design Miami 2009, after the show the guitars have been given to Ok Go to use on their tour.
Widely recognized as one of the most innovative and exciting designers of his generation, Moritz Waldemeyer, aged 34, was born in East Germany. He moved to London thirteen years ago, where he has trained as an engineer at Kings College and completed his Masters degree in 2001. Since then, Waldemeyer has collaborated with many of the world’s top architects and fashion designers including Ron Arad, Zaha Hadid and Hussein Chalayan. His work fuses technology, art, fashion and design.
Gaining wide popularity with their award- winning video featuring an elaborately choreographed routine on treadmills, Ok Go is a guitar-based rock band originally from Chicago and now residing in Los Angeles. The band is composed of Damian Kulash (lead vocals and guitar), Tim Nordwind (bass guitar and backing vocals), Dan Konopka (drums and percussion), and Andy Ross (keyboards, guitar and backing vocals). Ok Go is set to release their third studio album Of the Blue Colour of the Sky in January 2010.
Moritz Waldemeyer & Ok Go Design Performance at Design Miami 2009. Miami / USA, December 1, 2009.
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