VernissageTV art tv

Created specially for the Armory Show, American artist Christine Hill’s The Volksboutique Armory Apothecary is the continuation of a series of large-scale projects, categorized by the artist as “organizational ventures,” that blur the boundaries between art and commerce. These projects have included the production of a TV talk show, the establishment of a second-hand clothing store, and a fully operable tour guide agency.

For The Volksboutique Armory Apothecary, Christine Hill turns the booth of the gallery Ronald Feldman Fine Arts into a functioning apothecary at the 2009 Armory Show. Visitors are invited to interact with the artist who is present to dispense remedies for a variety of contemporary ailments. In one-on-one consultation, visitors have the opportunity to describe their individual maladies in detail and will be advised accordingly as to which path to travel, which salve to apply, and which wisdom to seek.

This video shows how it works. Go there yourself! Christine Hill’s The Volksboutique Armory Apothecary is at Pier 94 – Booth 951.

Christine Hill: The Volksboutique Armory Apothecary at Ronald Feldman Fine Arts, The Armory Show 2009. March 5, 2009.

PS: See also: Christine Hill: Volksboutique Official Template / ifa Gallery Berlin.

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Christine Hill (born 1968 in Binghamton, New York, lives and works in Berlin and New York) has been working on the project “Volksboutique” since the early 1990s. She first drew international attention to her work with this project at documenta X in Kassel in 1997. The work “Official Template” now on display at the ifa gallery in Berlin is part of Christine Hill’s “Volksboutique” project. “Official Template” is one of the most extensive activities in the framework of “Volksboutique”. With “Official Template” visitors become active participants in the artistic work by filling a questionnaire and taking a photo of themselves with a Polaroid camera. Up to now “Official Template” has visited 19 cities in 15 countries. Until today, 1,815 questionnaires have been returned to the ifa. The ifa gallery Berlin shows 200 of the Templates selected by the Christine Hill and invites visitors to take part in the action. The video shows impressions from the opening reception on 1st November, 2007. The exhibition runs through 1st January 2008.
PS: There’s a great book entitled “Inventory: The Work Of Christine Hill And Volksboutique”
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