Johannes Grenzfurthner talks about the different backgrounds of the monochrom team and “Brandmarker”, one of the projects monochrom got a lot of publicity for. The attempt to evaluate the actual power of brands by making Austrian people draw a total of twelve logos from memory led to some interesting conclusions, at the same time funny and disillusioning. Johannes Grenzfurthner: “They are like one way communication. Only designed to be recognized but not to be reproduced.” Interview with Johannes Grenzfurthner at the monochrom office in Vienna, January 24, 2006, part 2.
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