In celebration of Ferrari’s latest sports car, the car manufacturer commissioned video artist Marco Brambillo to create a Formula 1-inspired 3D video loop. The work was showcased on the occasion of Art Basel Miami Beach at the Ferrari party at Swiss architects Herzog & de Meuron’s unique 1111 Lincoln Road parking structure in Miami Beach.
RPM is a 3D video collage that was photographed by Brambilla at the Italian Formula One Grand Prix in Monza, Italy. He also used images from the Scuderia Ferrari archives and race broadcasts and film clips to create an abstract and kaleidoscopic series of images. Marco Brambilla: “I wanted to capture the sense of being on the very threshold of the limits of control – the feeling of euphoria and danger which are equally present in the mental state of a driver during a race”.
Marco Brambilla is a Milan-born, New York-based video artist whose work has been exhibited in major private and public collections including the Kunsthalle Bern, the Guggenheim Museum, the San Francisco Museum of Modern Art and the New Museum of Contemporary Art. His video installations have also been screened at Venice Film Festival (2011), and will be in the upcoming year’s Sundance and Cannes. In May 2011, Brambilla’s first major retrospective opened at the Santa Monica Museum of Art. He is represented by Christopher Grimes Gallery.
Marco Brambilla: RPM. Ferrari Party, 1111 Lincoln Road, Miami Beach. November 29, 2011.
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