Fair Enough, the Russian contribution to the Venice Architecture Biennale 2014 takes the form of an international trade fair, where sales representatives and booths showcase a wide range of products and services such as a design studio that is specialized in the design of subway stations or a provider of laser-cut ornaments. Entitled Fair Enough. An Expo of Ideas takes a humorous approach to the theme of the national pavilions of the 14th International Architecture Exhibition, Absorbing Modernity: 1914-2014. This video provides you with an uncut walk-through of the exhibition.
Fair Enough. Russia’s Past Our Present. Russian Pavilion at Venice Architecture Biennale 2014. Exhibition walk-through, June 7, 2014. Russian pavilion at Giardini, Venice (Italy).
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“In Russia’s pavilion, we present exhibition as expo: each booth showcases a different example of our modern architecture, illustrated through a combination of historical and new materials, and described to visitors by a representative who preaches the virtues of the concept, provides its history, and connects it to contemporary needs. The trade show runs throughout the first week of the biennale then gradually shuts down, leaving an abandoned post-fair environment filled with flyers, pamphlets and catalogs that visitors can explore at their leisure, accompanied by the exhibition’s audioguide app.
Fair Enough is an expo of ideas. Each exhibit marks a milestone in modernization and clears a path for new efforts. Together, they form a marketplace of urban invention – made in Russia, open to the world.” (Excerpt from the press text).
Fair Enough. An Expo of Ideas is being curated by the Strelka Institute for Media, Architecture and Design (Anton Kalgaev, Brendan McGetrick, Daria Paramonova). Commissioner is Semyon Mikhailovsky. The project team is Varvara Melnikova, Strelka Institute CEO; Maria Kosareva, Head of Graphic Design; Natalia Boyko, Producer; and Philipp Grigoryan, Performance Director.