Between the preview days of Venice Biennale 2011 and Art 42 Basel the New Art Dealers Alliance (NADA) and Art Cologne announced their collaboration for the 2012 edition of Art Cologne. NADA will exhibit for the first time at Art Cologne – Internationaler Kunstmarkt. VernissageTV had the chance to meet with the director of NADA, Heather Hubbs, in Basel, to learn more about this cooperation and the motif behind this move. In this interview, Heather Hubbs gives us with a short introduction to NADA, the goals and activities of the organization, and its members. She lets us know how NADA is different from other art fairs and why the cooperation with Art Cologne makes sense for the New Art Dealers Alliance.

Art Cologne Director Daniel Hug is convinced that the collaboration with NADA art fair “is going to bring young, cutting-edge galleries to Cologne and offer our collectors and visitors completely new insights into the current art scene. At the same time, we are reviving the history of collaboration between New York and Cologne.”

The New Art Dealers Alliance is a non-for-profit collective of professionals working with contemporary art. Its members are dealers, curators, gallery directors and other art professionals. NADA is based in New York. Four dealers, Sheri L. Pasquarella, John Connelly, Zach Feuer and Zach Miner, founded it in 2002.

Although widely known for its art fair in Miami Beach, NADA is not only an art fair. Its activities include artist talks, gallery walks, members-only seminars, and panel discussions. On July 30/31 NADA stages NADA Hudson, a large-scale exhibition featuring over 30 projects presented by NADA members and affiliates. NADA Cologne at Art Cologne 2011 is going to take place from 18th to 22nd April 2012.

Interview with NADA Director Heather Hubbs at Liste art fair 2011, Basel / Switzerland, June 16, 2011.

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