Sylvie Fleury: S.F. / Sprüth Magers London

Sylvie Fleury’s current exhibition at Sprüth Magers, London, showcases her diverse body of work spanning three decades, challenging Western art history and consumerism. Titled “S.F.” Sylvie Fleury transforms the gallery spaces with sculptures, paintings, neon pieces, and videos. Fleury utilizes fashion and advertising industry strategies to engage with art history’s male modernist canon. Fleury explores desire, drawing from fashion, pop culture, and science fiction, constructing narratives that question the gendered rituals and obsessions associated with paraphernalia. The exhibition delves into the proximity between art’s ready-made and fashion’s ready-to-wear, provoking viewers to reevaluate art, consumer culture, and contemporary society through a complex reflection. The immersive show covers major themes in Fleury’s practice, leaving viewers oscillating between fascination and criticism. The exhibition includes iconic pieces alongside new works, emphasizing the convergence of art and fashion.

Sylvie Fleury: S.F. / Sprüth Magers London. October 11, 2023.

> Right-click (Mac: ctrl-click) this link to download Quicktime video file.

Extended version

Press text:

Sylvie Fleury’s practice produces enticing works that let art, consumerism and life collide. Speaking to contemporary conditions, her sculptures, paintings, neon pieces and videos continue to defy expectations and definitions and remain plural. Monika Sprüth and Philomene Magers are pleased to announce an extensive exhibition at Sprüth Magers, London, celebrating the gallery’s longstanding relationship with the artist and providing an insight into her spectacular and varied body of work spanning three decades. Transforming all of the gallery’s spaces, Fleury uses the strategies of the fashion, beauty and advertising industries to challenge paradigms of Western art history, its male modernist canon, as well as examine the art world’s complicity with the dynamics of consumerism. Alongside several of Fleury’s iconic pieces, new works produced especially for the show will be on display.

The investigation into the creation of endless, insatiable desire is a throughline in the artist’s boundary-pushing career. Drawing from the fields of fashion, pop culture, car racing, cinema and science fiction, she has created an alluring and deceptively straightforward visual vocabulary with which she constructs surprising narratives. Interested in paraphernalia (originally a legal term that denotes a married woman’s property besides her dowry) that is dismissed as being superficial precisely because of its female connotations, Fleury twists the implied gendered rituals and obsessions, asking audiences to think critically about the world’s design. Commenting on the protagonists of Minimalism, such as Donald Judd, Robert Morris, Sol LeWitt or Carl Andre, she engages in polarities and contradictions to question the status of the artistic artifact. By letting art and fashion converge in her work, Fleury both renegotiates art’s limits and reflects on how the construction of our identity is often mediated by the commercial goods or cultural products to which we are drawn.

References to the project She-Devils on Wheels – a motoring club for women only, founded by Fleury in the 1990s after being refused membership to a car-racing club – suggest the organization set up its headquarters amid several artworks. First Spaceship on Venus is a series that delves into the imagery around science fiction and outer space, questioning its machismo. Creating rockets in a range of media, Fleury satirizes their phallic symbolism by employing colors and materials associated with “femininity.” Frankie Goes to Hollywood, the series of monochromatic hard-edge paintings that echo Frank Stella’s works, consists of meticulously applied layers of acrylic paint mixed with small metallic specks, giving the pieces a tactile and unexpected sensual quality. Together, these works explore the synonymy between objects of desire and art.

In No Man’s Time (2023), the Swiss artist revisits her first artwork from a series of celebrated installations comprising assortments of luxury shopping bags arranged on the floor. Here, a mirror displaying a photo-silkscreened image of Fleury positioning her early work while dressed head to toe in Alaïa is presented alongside three further branded bag sculptures from the 1990s. The work is titled after the exhibition it was first shown in and also references Michelangelo Pistoletto’s Mirror Paintings. Pistoletto, one of the main proponents of Arte Povera, establishes an active relationship between the viewer’s reflection and the artwork’s figure, thereby creating a portal between art and life. Similarly, Fleury’s reflective plane invites viewers into the work to experience reality, image, time and space collapsing within it.

An immersive exhibition that guides audiences through the main themes of the artist’s practice, the show explores the proximity between art’s ready-made and fashion’s ready-to-wear. While re-dressing modern art in the garb of fashion and the instruments of consumerism, Fleury questions its male prerogative. Oscillating between fascination and distancing, sympathy and criticism, Fleury’s works leave viewers constantly re-evaluating what they are seeing. Both indulging and subverting the modes of power of consumer culture, the works scratch at the superficial to construct a complex and unique reflection on not only the art world but also present- day society.

Sylvie Fleury (*1961, Geneva) lives and works in Geneva. Selected solo exhibitions include Kunstmuseum Winterthur (2023), Pinacoteca Agnelli, Aranya Art Center and Bechtler Stiftung (all 2022), Kunstraum Dornbirn, the Instituto Svizzero, Rome (both 2019), Villa Stuck, Munich (2016), Centre de Arte Contemporaneo, Malaga (2011), MAMCO-Musée de l’art contemporain de Genève (2008–2009), the Mozarteum, Salzburg (2005), ZKM, Museum für Neue Kunst, Karlsruhe, Le Magasin-Centre National d’Art Contemporain, Grenoble (both 2001), The Museum of Contemporary Art Chicago (1995). Selected group exhibitions include Migros Museum für Gegenwartskunst, Zurich (2022/2013), Jeu de Paume, Paris (2020), Grand Palais, Paris (2019), Kunsthaus Zurich (2018), Museum für angewandte Kunst, Frankfurt (2017), Museum Haus Konstruktiv, Zurich (2016), Belvedere, Vienna (2012), Städtische Galerie im Lenbachhaus, Munich (2010), Chelsea Art Museum, New York (2007), PS1, New York (2006), Collection Lambert, Avignon (2003) and Museum Ludwig, Cologne (2000).

Posted in: art, London, no comment